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An an example of one approach, the Las Vegas Visitor Profile Study is used to identify a premium niche in the Las Vegas Slot Target Market. A detailed.


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Niching versus change-of-pace brands: Using purchase frequencies and penetration rates to infer brand positioning. References Bell, M. Schewe, C. Market niche analysis in the casino gaming industry. Marketing Management. Download references. Miller, M. Kotler, P. Homewood: Irwin. Schoell, W. Dandurand, L. Journal of Marketing, 32 , 30β€” Hughey, A. Lawrence Dandurand Authors Dr. Market segmentation product differentiation, and marketing strategy. Abstract This article discusses the nature of market niche analysis in the casino gaming industry. Market segmentation and niche analysis in the casino gaming product market. Computer disaster recovery companies quake at possible IBN entry into market. Immediate online access to all issues from Subscription will auto renew annually. Strazewski, L. Rent this article via DeepDyve. Lawrence Dandurand View author publications. This is a preview of subscription content, log in to check access. Boston: Houghton Mifflin. Managerial Marketing. Las Vegas Convention and Visitors Authority. The description of the typical premium player leads to hypotheses regarding needs the unique preference set of the premium player. J Gambling Stud 6, 73β€”85 Download citation. Taxes to be calculated in checkout. Kahn, B. Pride, W. Dickson, P. Benefit segmentation: A decision-oriented research tool. Rights and permissions Reprints and Permissions. Reno: University of Nevada. Cravens, D. A detailed examination of the premium niche profile provides a description of the typical premium slot player. Boston: Allyn and Bacon. New York: Elsevier Science Publishing. The Wall Street Journal , p. Apple uses new marketing strategy to take a slice of competition's pie. Reprints and Permissions. An analysis of the unique preference set suggests an appropriate enhanced marketing program. Google Scholar. Issue Date : March Search SpringerLink Search. Englewood Cliffs: Prentice Hall. Marketing News , p.

See more like to understand how you use our websites in order to improve them. Las Vegas visitor profile study FY Las Vegas: Author. This article discusses the nature of market niche analysis in the casino gaming industry.

Eadington Ed. It casino target customers four approaches for conducting market niche analysis. About this article Cite this article Dandurand, L.

You can also search for this author in PubMed Google Scholar. Register your interest. Journal of Marketing, 51 , 1β€” Haley, R. Marketing management 6th ed. Smith, W. Product differentiation and market segmentation as alternative product strategies. New York: Random House. Journal of Marketing , 20, 3β€”8. Bell, M.